Doug McAuliffe and DMS+C served as the media strategist for Deb Fischer’s upset win in the Nebraska U.S. Senate primary. Fischer defeated two better-known opponents, Attorney General Jon Bruning and Treasurer Don Stenberg who were endorsed respectively by Tea Party Groups and the Senate Conservatives Fund.

This is DMS+C ‘s second upset U.S. Senate primary victory in Nebraska. In 1996, Doug McAuliffe helped then businessman Chuck Hagel win both a primary and general election in which he trailed by over 40%. DMS+C has also helped win three statewide general elections in Nebraska with Senator Hagel and Senator Mike Johanns.

Deb Fischer is a conservative member of the Nebraska Unicameral, a rancher and a small business owner from Valentine, Nebraska.

Below are two commercials created by DMS+C for the Fischer campaign.

“Barbed Wire”

“Backbone”