Chris Cillizza author of the political blog The Fix in the Washington Post called one of the RGA’s closing ads which DMS+C helped cerate “Ouch. And damm effective. He wrote quoting the ad, “Our families can’t afford four more years of the liberal policies of President Obama and career politicians like Jack Conway,” the ad’s narrator says as ominous pictures of the two men are shown on the screen. “Can you really trust Obama and Conway to make things better?”
Ouch. And damn effective.”

Here is the article and the ad.

https://www.washingtonpost.com/news/the-fix/wp/2015/11/03/matt-bevin-is-the-next-governor-of-kentucky-he-has-president-obama-to-thank/