DMS+C’s first ad for the general election campaign of Massachusetts Republican gubernatorial nominee Charlie Baker is up and running across the Bay State. The Boston Globe noted, “On the first day of the general election campaign, Baker is launching a warm 30-second spot with one of his children, portraying himself as a personable, socially moderate family man, who will bring fiscal responsibility to Beacon Hill.” The Globe further commented that, in just 30-seconds, the ad “..manages to hit almost the major themes of his bid.” Massachusetts’ political calendar leads to a very condensed general election period. It is critical that candidates get introduced quickly, effectively, and positively. This ad does that, and it is helping Massachusetts voters learn about the character, record and vision of Charlie Baker.