Winning. Creativity. Attention.
We’re small, strategic and creative. That’s why we have helped win 43 statewide victories, 28 U.S. Senate races, 10 gubernatorial campaigns, 16 House races and 24 creative awards.
We believe smart strategies that fit the client and the environment, consistently creative ads and giving clients the time and attention they deserve are the path to victory.
It’s an approach that has earned us a reputation for providing the best combination of strategy and creative media on the Republican side of the isle.
Doug McAuliffe leads our team of creative and political professionals. Each team member is highly skilled in his or her craft and we collaborate as one to produce consistently creative and award-winning media for our clients.
Winning. Creativity. Attention. It’s our approach and it’s what sets us apart from the competition.
“Striking political television.”
“Jaw dropping ads.”
“One of the GOP’s best media minds.”
Strategist. Director. Editor.
Doug is DMS+C’s principle strategist and creative director.
Named “one of the top political consultants who matter in America” (Roll Call), Doug has helped win twenty-eight U.S Senate races, eleven gubernatorial victories and seventeen Congressional campaigns. He was a media strategist for Bob Dole’s successful presidential primary campaign in ‘96, for the Republican National Committee’s independent expenditure campaign for Bush/Cheney in ’04 and the RNC’s on line Presidential media campaign in ‘08.
Doug’s creative media work has been called ”Striking political television,” (AP), “Jaw dropping television” (Washington Post), “Gangbuster advertising” (Lincoln Star-Journal) and “Ads that are both bare knuckle and triumphal” (Kansas City Star).
Doug was named “One of the raising stars in American campaign politics” (C&E) and DMS+C has been named “One of the nation’s most prestigious media firms” (Arizona Republic).
In 2012, a tough year for Republican campaigns, Doug helped Deb Fischer win the GOP’s only competitive U.S. Senate campaign and Pat McCrory become North Carolina’s first Republican governor in two decades.
Doug is one of the only media consultants who direct and edits commercials and DMS+C’s clients can be confidant his creative fingerprints are on their commercials.
Media Placement Technologies
We’re TV people. We’re also Internet people.
TV advertising is the dominant political persuasion and message tool. Yet, the Internet is a critical tool to communicate with the broad GOP electoral coalition you need to win.
We orchestrated and managed Governor Bob McDonnell’s award-winning Internet campaign from website development to advertising.
Our expertise can integrate your traditional and new media into a synergistic tool that the competition still doesn’t understand.
Review examples of our web design, banner ads and web videos.
- President George W. Bush – RNC
- Senator Deb Fischer
- Senator Mitch McConnell
- Senator Jon Kyl
- Senator Richard Burr
- Senator Chuck Grassley
- Senator Jeff Sessions
- Senator Mike Johanns
- Senator John Ashcroft
- Senator Kit Bond
- Senator Trent Lott
- Senator Chuck Hagel
- Senator Ben Nighthorse Campbell
- Senator Jim Bunning
- Senator Lincoln Chafee (’00)
- NRSC – Senator John Thune
- NRSC – Senator Lindsey Graham
- NRSC – Senator Elizabeth Dole
- NRSC – Senator John Ensign
- NRSC – Senator John Cornyn
- NRSC – Senator Rick Santorum (’00)
- NRSC – Senator Conrad Burns (’00)
- NRSC – Senator George Allen (’00)
- Governor Pat McCrory/ RGA
- Governor Bob McDonnell
- Governor Bill Owens
- Governor Jim Gibbons/ RGA
- Governor Stephen Merrill
- Governor Jim Gilmore/RNC
- Congressman Sam Graves
- Congressman John Thune
- Congressman JD Hayworth (’96, ’98)
- Congressman Tom Tancredo (’00)
- Congressman Virgil Goode
- Congressman Bill Schuette
- Congressman Morgan Griffith (AFP)
- Congressman Rich Crawford (AFP)
- Congressman Bob Gibbs (ACR)
- Attorney General Luther Strange, AL
- Attorney General Bob McDonnell, VA
- Treasurer Thomas Ravenel, SC
- Lt. Governor Dave Maurstad, NE
- SC Justice Harold See, AL
- Republican Governors Association
- National Republican Senatorial Committee
- Republican National Committee
- Republican State Leadership Committee
- American Crossroads
- Americans for Prosperity
- Virginia State Senate Republican Caucus
- Opportunity Virginia PAC
- Red White and Blue Fund
- Now or Never PAC
One year ago, Republicans and many in the press thought the GOP would pick up three and as many as six seats in the U.S. Senate and securing a new Republican majority was a distinct possibility. Alas, Republicans ended up losing every competitive Senate race but three: Nebraska, Nevada and Arizona. Deb Fischer was the More
Things to consider as Romney plots a comeback. Voters don’t buy what you do they buy why you do it. Passion, character and trust are the most compelling reasons voters invest their support in presidential candidates. Governor Romney is currently losing that battle to Newt Gingrich and Barack Obama. Republican primary voters view Newt and More
Consider the reality facing Obama and his campaign team. No President since FDR has won re-election with the national unemployment rate above 7.2%. Even the most optimistic liberal economist agree that unemployment will be above 8% in November 2012. And the unemployment rate for June is going up again! Obama’s job approval ratings consistently struggle More
Click HERE for the full article from the CT Mirror.
Dr. Larry Sabato of the UVA Crystal Ball recently called campaign ads DMS+C created for Mark Obenshain’s race for Attorney General “a series of smart campaign ads.” DMS+C has worked with Mark Obenshain in his race for Attorney General in Virginia. The deep respect Mark has from colleagues in the State Senate and the legal More
DMS+C is working with Charlie Baker’s 2014 campaign for governor in Massachusetts. We worked with the campaign to create a series of video vignettes about Charlie Baker, his family and his significant accomplishments in the private sector and state government. The first video vignette was recently unveiled by the campaign featuring Lauren Baker, Charlie’s wife, More
DMS+C’s third commercial for Mark Obenshain’s campaign draws a stark contrast between Mark’s record protecting Virginia women children from sexual predators and human sex trafficking and that of his opponent Mark Herring. The ad notes that the press points out that human sex trafficking is becoming a major problem in Herring’s own State Senate District More
DMS+C debuted the introductory commercial for the Obenshain for Attorney General campaign in Virginia. The press responded across Virginia calling it a welcome relief and breath of fresh air to the Virginia political scene which has seen a fiery negative campaign between the candidates for governor. Tucker, Mark Obenshain’s daughter is a star in the More
Chad Fincher, a current State Representative in Alabama representing the counties north of Mobile, is working with DMS+C in his grassroots campaign to secure a spot in the Republican congressional runoff on September 24th. The seat was recently vacated by the retirement of Rep. Joe Bonner. DMS+C created this introduction commercial for Chad. DMS+C’s record More
DMS+C is working with Charlie Baker in his race for Governor of Massachusetts in 2014. Baker was a driving force in the successes of Governor Bill Weld’s Administration in the 1990′s which led to over 500,000 new jobs and took Massachusetts unemployment rate from among the worst in the country to the best. Baker then More
State Senator Mark Obenshain secured the Virginia Republican Party’s convention nomination for Attorney General. Mark Obenshain is a respected State Senator and Harrisonburg Attorney. He has been at the forefront of government reform in Virginia and has worked to provide prosecutors and law enforcement with the tools they need to keep Virginia communities and our More
DMS+C helped Deb Fischer soundly defeated Nebraska political icon and former Governor and U.S. Senator Bob Kerrey. It was the GOP’s only pick up of a Senate race in 2012. Prior to defeating Kerrey Fischer won a stunning primary upset victory erasing a 40% deficit against two better-funded opponents. Deb Fischer’s victory was DMS+C’s fourth More
DMS+C did the Republican Governors Association’s (RGA) media campaign that helped Pat McCrory win the North Carolina governorship breaking a twenty-year GOP drought. It was DMS+C’s third statewide victory in North Carolina including Senator’s Richard Burr’s two Senate victories.
“Most memorable TV ad this year featured Tucker Obenshain mentioned equally by Dems and GOP in our exit poll.”
“”That’s an incredible ad…” referring to a spot with Tucker Obenshain saying her Dad encouraged her independence. “This is an empowered girl. She might be 24…but she can speak for the whole family. She doesn’t need a guy to speak for her and she’s defending her Dad.” – Washington Post, VA Tech Political Scientist
“The reasonable image that McDonnell projected by, for example running a green jobs ad paid off for him when he was attacked for the rather extreme views expressed in his master’s thesis. Because those views seemed at odds with his image, attacks based on them tended to roll off like water on a duck’s back. Against a more hard-charging, take-no-prisoners style of conservative, those master’s thesis attacks could have been killers with independents.” – Charlie Cook, 11/09
“Doug McAuliffe produces punchy advertisements”
“Smart campaign ads.”
“Senator-elect Deb Fischer came from nowhere to trounce veteran Democrat Bob Kerrey.”
“A top Republican media strategist with a winning track record.”
“The model for success in 2012 could be found in Republican Bob McDonnell’s victory in the Virginia governor’s race four years ago. Mr. McDonnell is pro-life, but he campaigned as “the jobs governor.” He carried the women’s vote by 8%.”
“Deb Fischer was mostly known for an ad that compared her opponents to Angus cattle.”
“Fischer mounted an excellent and effective introductory ad campaign in the general election.”
“Deb Fischer, the little-known state senator who shocked most everyone this week by winning a U.S. Senate primary in Nebraska against two better-funded rivals.”
“Aggressive television ads”
“A Republican ad maven”
“One of the nation’s most prestigious political media firms.”
“Gangbuster TV advertising”
“McDonnell — along with pollster Glen Bolger and media consultant Doug McAuliffe — laid out a blueprint this fall for any Republican seeking to win a swing seat in the Obama era.”
“Jaw dropping ads.”
“Striking political television.”
“One of the GOP’s best media minds.”
“Ads that get points for originality.”
“McDonnell’s campaign ads, done by Doug McAuliffe, smartly kept the candidate front and center and connecting directly with the voters.”
“Ads that are both bare-knuckled and triumphal.”
“In a campaign season with dozens of often indistinguishable TV ads, Campbell’s stood out from the crowd. He often looks like a movie star from the movie The Horse Whisperer than an incumbent senator.”
“One of the top consultants who matter.”
“One of the most heavy-handed political ads we’ve seen.”
“The Thesis attack seemed to work as poll tightened. But McDonnell fought back with a series of TV spots featuring his daughter, a former Iraq platoon commander and professional female attorneys who work for him and voters increasingly saw Deeds as negative.”
“Polished and folksy production values.”
“The reasonable image that McDonnell projected by, for example, running a green jobs ad paid off for him when he was attacked for the rather extreme views expressed in his master’s thesis. Because those views seemed at odds with his image, attacks based on them tended to roll off like water on a duck’s back.”
“Strategists point to a McDonnell television ad that focused on green jobs that was critical in the campaign’s effort to appeal to independent and suburban voters.”
“The ads that first introduced Chuck Hagel were gold medal.”
“A heavy-weight media firm with a rich resume in national politics.”
“McAuliffe’s ads deliver a hard message without looking mean and negative.”
“Doug McAuliffe just really creates some beautiful pictures.”
“In our focus groups of Hill insiders, Jon Kyl’s ads were rated as more effective.”
“The ads for Chuck Hagel were simply terrific.”
“Tough campaign ads appeared to turn the tide for Richard Burr.”
“Bunning’s ads were clearly better than Baesler’s. Clearly if Baesler’s ads had been better he would have won the race.”
“The difference was Bunning’s ads were clearly better.”
“Hagel’s negative ads worked.”
“Bunning ran one of the most effective ads of the year. It was truly effective and moved Bunning’s numbers favorably enabling him to win the race.”
“Jim Bunning’s spot attacking Baesler was one of the year’s best political commercials.”
“No one can say for certain if Burr’s Bill Clinton ads took Bowles out of the lead — but it certainly looks that way.”
“In the Senate, Democrats won six of seven races rated as toss-ups. Only the Kentucky open Senate seat, won by Jim Bunning, escaped their grasp.”
“Bunning had a better media strategy from begining to end. They defined the race and we didn’t.”
“Hagel won a truly remarkable come from behind Senate victory. He had to overcome a primary opponent who had already been elected statewide twice, and then take on Gov. Ben Nelson, whose personal popularity ratings were astronomical.”
“Hagel’s introductory TV ad was a game-changer, so positive and effective that it swiftly propelled him from unknown to someone voters decided to consider.”
- “Gangbuster TV advertising.”
Lincoln Journal Star
- “Ads that are both bare-knuckled and triumphal.”
- “Jaw dropping” ads
- “One of the TOP consultants who matter.”
- “Striking political television.”