Doug McAuliffe and the DMS+C is working with the Republican Governors Association’s strategy team in supporting Governor Pat McCrory’s election efforts this year. Our first ad focuses on career politician Roy Cooper’s thirty-year record of voting to raise taxes on North Carolina families and businesses. It’s an initial fifteen second ad running around the state. DMS+C played a major role in Pat McCrory’s victory in 2012.
DMS+C’s new ad created for Congressman Robert Pittenger’s campaign focuses on his messages of a strong Christian faith and integrity to stand up to the challenges of Hollywood’s moral decay and the threat of terrorism on our homeland. The message draws a stark contrast between Robert Pittenger’s leadership and Obama’s liberal agenda.
Senator Richard Burr won a decisive primary victory in North Carolina. Republican voters voiced their strong support for Senator Burr and his leadership on many issues including fighting terrorism as the Chairman of the Senate Intelligence Committee. Below is a primary commercial created by DMS+C which ran in the primary.
DMSC’s second commercial for Congressman Robert Pittenger’s re-election campaign is titled “Fighting Weakness.” The spot creatively outlines Rep. Pittenger’s work to combat Obama’s weakness in fighting terrorism to protect our homeland.
Senator Richard Burr’s campaign team introduced their first primary campaign ad titled “Protect” created by DMSC. The commercial outlines Senator Burr leading the fight against terrorism to keep Americans safe and secure as the Chairman of the Senate Intelligence Committee.
Two DMS+C’s commercials created for America Leads in support of Chris Christie’s Presidential campaign were recently rated among the most effective spots aired in the campaign so far. Second Mate in which Christie takes on Obama and Clinton and their failed policies against Isis in the wake of the attacks in Paris and San Bernardino and Gitmo, a thirty-second spot in which Christie rails against Obama’s plans to close Guantanamo and release known terrorists. The measurement of the spots of voter reaction was done by Ace Metrix and reported in Politico. CLICK HERE
Our latest America Leads’ ad now running in New Hampshire takes on John Kasich’s work as a Wall Street banker for the soon to fail Lehman Brothers. It creatively uses footage from the CNBC Republican debate featuring Donald Trump attacking Kasich for his profiteering on Wall Street while taxpayers bailed out the Wall Street banks while Kasich intones, “I was a banker and I was proud of it.”
DMS+C and our production partner Chatham Light Media followed Governor Chris Christie on a couple town halls in New Hampshire last week. We visited Stratham where nearly six hundred people packed a small town hall center for a 9:00AM Saturday morning give and take with Christie. Then it was on to Windham for another event that afternoon. Nothing staged, just pure documentary and capturing the moment.
Working with America Leads the Super PAC supporting Gov. Christie, our DMSC team created a new ad titled “Lead.” It features the President’s embarrassing claim only hours before the brutal Paris attacks by Isis, that he had them “contained.” It also shows Clinton stating in the Democrat debate that defeating Isis, “cannot be an American fight.” The spot concludes with Christie’s strong words that “we need to have strength and authority in the Oval Office.”
America Leads has returned to the airwaves with a spot titled “Get the Job Done.” In a documentary approach it captures Christie’s unique communications skills and positive, inspiring energy. As the WSJ says, Christie “can sound aspirational about his own vision without sounding naïve. He’s broadcasting that he knows it will take a street-fighter to overcome the Clinton machine.”
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