Why us?

Looking for a big multi-partner firm where you stand in line paying high-overhead fees and prices?

Well, that’s not us.

We’re small, strategic and creative. We serve fewer clients and focus on winning.

We believe smart strategies, creative ads and giving clients the time and attention they deserve and need leads to victories.

Doug McAuliffe leads our team of creative and political professionals. Each team member is highly skilled in their craft and we collaborate as one to produce creative and award winning media for our clients.

It’s an approach that’s earned us a reputation for providing the best combination of strategy and creative media in the business and led to forty statewide victories, fifteen Congressional wins and twenty-three creative awards.

It’s what sets us apart.

Doug McAuliffe

Strategist. Director. Editor.

Named “one of the top political consultants who matter” in America (Roll Call), Doug McAuliffe has helped win twenty-seven U.S Senate races, nine gubernatorial races, fifteen Congressional campaigns, a Presidential nomination, and one presidential re-election. His winning percentage is among the best in the business.

Doug’s creative commercial making has been hailed as ”Striking political television,” (AP), and “Jaw dropping” television, (Washington Post). His commercials have received twenty-three creative awards, including one commercial named one of the best political commercials of the decade.

Named “One of the rising stars in American campaign politics” (C&E), Doug continues that standard of excellence as the leader of DMS+C. As one of the few media consultants who also is a Director and an Editor you can rest assured Doug’s strategic and creative fingerprints will be completely focused on your message and creative commercial approach.

Chatham Light Media

Coming Soon.

Media Placement Technologies

Coming Soon.

We’re TV people. We’re also Internet people.

TV advertising is the dominant political persuasion and message tool. Yet, the Internet is a critical tool to communicate with the broad GOP electoral coalition you need to win.

We orchestrated and managed Governor Bob McDonnell’s award-winning Internet campaign from website development to advertising.

Our expertise can integrate your traditional and new media into a synergistic tool that the competition still doesn’t understand.

Review examples of our web design, banner ads and web videos.

Website Design

RightChange.com

BobMcDonnell.com

Banner Advertising

Web Videos

  • Presidential

  • President George W. Bush – RNC
  • Bob Dole for President – Primary nomination

  • US Senate

  • Senator Mitch McConnell
  • Senator Jon Kyl
  • Senator Richard Burr
  • Senator Chuck Grassley
  • Senator Jeff Sessions
  • Senator Mike Johanns
  • Senator John Ashcroft
  • Senator Kit Bond
  • Senator Trent Lott
  • Senator Chuck Hagel
  • Senator Ben Nighthorse Campbell
  • Senator Jim Bunning
  • Senator Lincoln Chafee (’00)
  • NRSC – Senator John Thune
  • NRSC – Senator Lindsey Graham
  • NRSC – Senator Elizabeth Dole
  • NRSC – Senator John Ensign
  • NRSC – Senator John Cornyn
  • NRSC – Senator Rick Santorum (’00)
  • NRSC – Senator Conrad Burns (’00)
  • NRSC – Senator George Allen (’00)
  • NRSC – Senator Mike DeWine (’00)

  • Governor

  • Governor Bob McDonnell
  • Governor Bill Owens
  • Governor Jim Gibbons/ RGA
  • Governor Stephen Merrill
  • Governor Jim Gilmore/RNC
  • Governor Bill Janklow

  • Congressional

  • Congressman Sam Graves
  • Congressman John Thune
  • Congressman JD Hayworth (’96, ’98)
  • Congressman Tom Tancredo (’00)
  • Congressman Virgil Goode
  • Congressman Bill Schuette
  • Congressman Morgan Griffith (AFP)
  • Congressman Rich Crawford (AFP)
  • Congressman Bob Gibbs (ACR)
  • Congresswoman Ann Marie Buerkle (ACR)

  • Political Organizations

  • Republican Governors Association
  • National Republican Senatorial Committee
  • Republican National Committee
  • American Crossroads
  • Americans for Prosperity
  • RightChange.com

Presidential primary considerations

Things to consider as Romney plots a comeback. Voters don’t buy what you do they buy why you do it. Passion, character and trust are the most compelling reasons voters invest their support in presidential candidates. Governor Romney is currently losing that battle to Newt Gingrich and Barack Obama. Republican primary voters view Newt and More

Ready for the most negative Presidential campaign in our lifetime?

Consider the reality facing Obama and his campaign team. No President since FDR has won re-election with the national unemployment rate above 7.2%. Even the most optimistic liberal economist agree that unemployment will be above 8% in November 2012. And the unemployment rate for June is going up again! Obama’s job approval ratings consistently struggle More



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DMS+C New RGA Spots Hit Dalton in North Carolina

Working with the RGA strategic team Doug McAuliffe and DMS+C began defining Democrat nominee Walter Dalton’s work with unpopular Governor Bev Perdue to raise taxes and kill more jobs. Dalton’s ten-year record raising taxes and support for the disastrous tax and spend policies he has pushed with Perdue has given NC one of the nation’s More

Cardon Counters Flake’s Personal Attacks

When politicians can’t defend their records they resort to personal attacks. Just like Barack Obama’s bogus business attacks on Romney, career politician Jeff Flake keeps attacking Wil Cardon as a businessman. Does Flake think attacking a businessman and the private sector is something Republicans will admire? Flake who had a contributor file a bogus FEC More

Cardon Exposes Flake’s Tax Plan

DMS+C created a new spot for businessman outsider Wil Cardon that exposes Jeff Flake’s plan to create a new energy tax that would tax energy consumers nearly one trillion dollars in the next ten years. Flake’s tax plan could prove to be a severe albatross for him because Republican primary voters hate the thought of More

Doug McAuliffe Strategic + Creative Helps Deb Fischer in Nebraska Senate Victory

Doug McAuliffe and DMS+C served as the media strategist for Deb Fischer’s upset win in the Nebraska U.S. Senate primary. Fischer defeated two better-known opponents, Attorney General Jon Bruning and Treasurer Don Stenberg who were endorsed respectively by Tea Party Groups and the Senate Conservatives Fund. This is DMS+C ‘s second upset U.S. Senate primary More

New Cardon Ad About Jeff Flake Air

DMS+C recently created a web video for Wil Cardon for U.S. Senate. Cardon is running for the GOP nomination against Jeff Flake and others in Arizona for Senator Jon Kyl’s soon to be open seat. Kyl is a former DMS+C client. Flake, Arizona’s most traveled House member has cruised the globe on the taxpayer dime More

DMS+C Plays Critical Role in Historic Virginia Senate victories

DMS+C served as the media strategist for the Republican Party of Virginia’s historic take-over of the Virginia State Senate this November. DMS+C working with General Consultant Paul Bennecke and RPV Executive Director Dave Rexode helped the GOP defeat two long time Democrat incumbents securing new GOP Senate seats for Bryce Reeves, Bill Stanley, Dick Black More

DMS+C Joins Wil Cardon for U.S. Senate – Unveiling New Film

DMS+C and Doug McAuliffe have joined Wil Cardon’s U.S. Senate campaign in Arizona. Cardon, a political outsider, businessman and jobs creator, officially joined the Senate race this November. The Cardon campaign and DMS+C unveiled a short film about Cardon’s story and message. Doug McAuliffe served as the media strategist for Senator Jon Kyl’s three Senate More

DMS+C Joins AG Rob McKenna’s Gubernatorial Campaign

Attorney General Rob McKenna has tapped DMS+C and Doug McAuliffe to serve as his media strategist in his campaign for Governor in Washington. McKenna is a two-term Attorney General and one of the state’s most popular vote getters having outperformed Barrack Obama on the statewide ballot in 2008 particularly in populous King County a critical More

New Kentucky Ads for RGA

RGA-group's latest ad: 'Work would be good'

Doug McAuliffe and his team at DMS+C created the first two ads for the Republican Governors Association (RGA) independent expenditure campaign in the Kentucky governor’s race. The spots highlight the four-year jobs malaise and the more than seventy-percent increase in the unemployment rate under Steve Beshear. Below is a link to the two thirty-second commercials. More

DMS+C’s Pro-Drilling Commercials Helps Get Administration Action on Drilling

We recently completed a commercial project for the Republican State Leadership Committee focusing on the Obama Administration’s work to promote and invest in off shore oil drilling in Brazil while blocking drilling efforts on the east coast of the United States and in the Gulf of Mexico. The ads, which have run in Virginia and More

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  • “One of the nation’s most prestigious political media firms.”
  • “Gangbuster TV advertising”
  • “McDonnell — along with pollster Glen Bolger and media consultant Doug McAuliffe — laid out a blueprint this fall for any Republican seeking to win a swing seat in the Obama era.”
  • “Jaw dropping” ads.”
  • “Striking political television.”
  • “One of the GOP’s best media minds.”
  • “Ads that get points for originality.”
  • “McDonnell’s campaign ads, done by Doug McAuliffe, smartly kept the candidate front and center and connecting directly with the voters.”
  • “Ads that are both bare-knuckled and triumphal.”
  • “In a campaign season with dozens of often indistinguishable TV ads, Campbell’s stood out from the crowd. He often looks like a movie star from the movie The Horse Whisperer than an incumbent senator.”
  • “One of the top consultants who matter.”
  • “One of the most heavy-handed political ads we’ve seen.”
  • “The Thesis attack seemed to work as poll tightened. But McDonnell fought back with a series of TV spots featuring his daughter, a former Iraq platoon commander and professional female attorneys who work for him and voters increasingly saw Deeds as negative.”
  • “Polished and folksy production values.”
  • “The reasonable image that McDonnell projected by, for example, running a green jobs ad paid off for him when he was attacked for the rather extreme views expressed in his master’s thesis. Because those views seemed at odds with his image, attacks based on them tended to roll off like water on a duck’s back.”
  • “Strategists point to a McDonnell television ad that focused on green jobs that was critical in the campaign’s effort to appeal to independent and suburban voters.”
  • “The ads that first introduced Chuck Hagel were gold medal.”
  • “A heavy-weight media firm with a rich resume in national politics.”
  • “McAuliffe’s ads deliver a hard message without looking mean and negative.”
  • “Doug McAuliffe just really creates some beautiful pictures.”
  • “In our focus groups of Hill insiders, Jon Kyl’s ads were rated as more effective.”
  • “The ads for Chuck Hagel were simply terrific.”
  • “Tough campaign ads appeared to turn the tide for Richard Burr.”
  • “Bunning’s ads were clearly better than Baesler’s. Clearly if Baesler’s ads had been better he would have won the race.”
  • “The difference was Bunning’s ads were clearly better.”
  • “Hagel’s negative ads worked.”
  • “Bunning ran one of the most effective ads of the year. It was truly effective and moved Bunning’s numbers favorably enabling him to win the race.”
  • “Jim Bunning’s spot attacking Baesler was one of the year’s best political commercials.”
  • “No one can say for certain if Burr’s Bill Clinton ads took Bowles out of the lead — but it certainly looks that way.”
  • “In the Senate, Democrats won six of seven races rated as toss-ups. Only the Kentucky open Senate seat, won by Jim Bunning, escaped their grasp.”
  • Bunning had a better media strategy from begining to end. They defined the race and we didn’t.”
  • “Hagel won a truly remarkable come from behind Senate victory. He had to overcome a primary opponent who had already been elected statewide twice, and then take on Gov. Ben Nelson, whose personal popularity ratings were astronomical.”
  • “Hagel’s introductory TV ad was a game-changer, so positive and effective that it swiftly propelled him from unknown to someone voters decided to consider.”
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Doug McAuliffe
Strategic + Creative LLC.

P 703.836.2033

PO Box 25991
Alexandria, VA 22313

336 Commerce Street
Old Town
Alexandria, VA 22314

Doug McAuliffe
doug@dougmcauliffe.com

Andrew Deerin
andrew@dougmcauliffe.com

27

U.S. Senate

Victories

9

Gubernatorial

Victories

1

Presidential

NOMINATION

15

Congressional

Victories

1

Presidential

RE-ELECT IE

  • “Gangbuster TV advertising.”

    Lincoln Journal Star

  • “Ads that are both bare-knuckled and triumphal.”

    KC Star

  • “Jaw dropping” ads

    Washington Post

  • “One of the TOP consultants who matter.”

    Roll Call

  • “Striking political television.”

    Associated Press